Plenty of work goes into designing effective Facebook ads. Discover the best hacks to make your campaign a success.
Hitting all the right spots with a Facebook ad campaign can be a challenge. After all, many people miss the mark and remain convinced that Facebook advertising simply “doesn’t work for them”.
The truth is, your campaign will thrive if you can get certain aspects right. To that end, we’ve compiled a list of hacks that will make your Facebook ads explode.
The 11 Hacks
Hack #1. Make ‘Best Practices’ Your Foundation
When you start the campaign, you don’t have to go in blind. Remember, there are thousands of companies already running ads, including your competitors.
So, visit their pages, see what draws your attention, and take screenshots for future reference. This will be your inspiration moving forward.
Of course, your audience will be unique, so you’ll need to do some tweaking and change things up so that they fit your niche.
When you make other people’s ‘best practices’ your starting point, you’ll be much closer to the winning formula.
Hack #2. Always Do A/B Testing
A/B testing is extremely useful in determining how well specific elements of your campaign are performing. This type of testing is based on comparing ads that differ slightly and identifying which version is more effective.
The best thing about A/B testing is that you can perform it by altering any campaign element, like keywords, CTA, ad types, copy, and more.
Although many people consider A/B testing a tool to fix an unsuccessful campaign, there’s no reason not to test your campaign even if it’s doing great. In this case, the test results will inform you about what you could upgrade to get even better results.
Hack #3. Don’t Put All Your Audiences Into One Ad Set
Typically, marketing campaigns begin by creating a general profile of the average customer. And this profile defines the customer’s gender, common occupation, and age.
While these ‘personas’ are great for orienting your ad campaign and grouping your audience into a set, this approach is insufficient in the case of Facebook ads.
Since personas are too general, you could be targeting too many people with a single set of Facebook ads. You might end up with millions of people that fit into the broad categories defined – and that’s not a good thing. After all, if you had millions of potential customers interested in what you’re selling, there would be little need to use Facebook ads.
That’s why you need to create multiple sets of ads and target different demographic groups accordingly.
There’s a convenient tool you can use for this: exclusions and interests. You can find them in the options for detailed targeting. And it would be best to leverage this tool in every campaign to reach a specific group of people with every ad.
Hack #4. Use Breakdowns
Facebook has an excellent feature for tracking how your audience responds to your ads.
When you go to the ‘Ads Manager’ section, you’ll find various options for breakdowns that can show you different details about how well your ads are performing with various audiences. You can breakdown by age, location, device type, and many other parameters.
It should go without saying that breakdowns are crucial for understanding how customers are responding to your ads. This knowledge can help you fine-tune your ads and really nail your marketing.
Hack #5. Check Your Placements
Placements refer to where Facebook is showing your ads. They fall into three major categories:
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Facebook
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Instagram
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Audience Network
You should check the current placement of your ads to ensure that they’re being displayed where and how you want them.
Hack #6. Set Up Your Conversion Pixel
The Facebook pixel tracks the behaviour of everyone who visits your website. When you set up this conversion tracking, you can see the results and analyse several metrics, like your ad ROI and how well your conversion funnel is performing.
To set up the pixel, you’ll install its base code on each individual page that’s relevant to conversions.
Hack #7. Create Colourful Ads
Facebook ads require design skills to make them look professional and attract people’s attention.
Unsurprisingly, colour plays a significant role here.
To start with, contrasting colours are ideal for immediately catching the reader’s eye, and certain hues can produce an emotional response from the audience. You should also consider your ideal customer’s age here because different age groups react differently to colours.
Hack #8. Test for Goal Optimisations
We’ve already mentioned A/B testing, which serves the purpose of deciding on a more effective variant of your ads. Another use of testing is for optimising your campaign to reach a particular goal.
How?
You can use a completely new ad set for testing, which is better than tweaking your existing ads. Then, once you launch the test set, use the various metrics to see whether the current design is bringing you closer to your goals.
Hack #9. Use UTM Parameters
UTM codes are among the best tools for determining where your campaign has the greatest reach. Through these codes, you can see how your website visitors came from, which can help you refine your ads in the future.
Keep in mind that UTM has five parameters, each tracking a different metric. You can track the campaign itself, how visitors reached your site, the source of traffic, the content identifier, and the keywords used in the search.
Hack #10. Write a Killer Headline
Headlines are the first things people notice in an ad. In fact, in many cases, those might be the only part of your ad that people read. That’s why having an amazing headline is crucial to the success of your ads.
There are certain best practices for writing headlines. Some of the most effective include being clear, using action verbs, and highlighting your service’s benefits.
Hack #11. Make an Irresistible Offer
When promoting your services, create an offer that’s exciting and valuable for your audience. It could be a free trial or a limited offer of something that will get people engaged and make them want to click your link, for example.
Think about the crucial questions related to your offer. Why would people want to claim it? What will they get from engaging with your business? Why should your audience choose you over the competition?
Create an offer that satisfies these questions and you’ll attract more visitors to your site than ever.
Get More Conversions With Amazing Facebook Ads
You can unlock the tremendous potential behind Facebook ads by doing the hacks mentioned in this article. While doing everything on the list will take some time and effort, it will pay off greatly.
If you want to improve your marketing further, we can help. Don’t hesitate to schedule a free consult with GMS today!
