Looking for an edge in your next digital marketing campaign? You might want to consider using AI-powered strategies. They are quickly becoming a must-use for all marketers.

To many people, the concept of AI still seems far-fetched. People view it as a futuristic technology, but for all the wrong reasons. The way AI is often depicted in media and film makes it seem unattainable.

However, AI is more prevalent in our daily lives than most people know.

Even personalised movie recommendations on Netflix are mainly based on AI or machine learning algorithms. And Face ID technology is AI-powered.

Also, many of the services we use today that seem simple are made possible by AI and machine learning algorithms. The superior computing power makes short work of fast amounts of data, allowing greater speeds and precision in pattern identification.

All these elements have always been crucial in marketing, whether traditional or digital. Therefore, this article will focus on AI’s role in marketing. Particularly its benefits and shortcomings, as well as some of the tools widely used already.

How is AI Represented in Marketing?

At its core, AI is a technology capable of solving complex problems and drawing relevant conclusions from vast data sets. Although it can be leveraged in many industries, it bears particular significance in digital marketing.

This sector is heavily invested in uncovering and creating new means to reach and appeal to consumers. That’s why AI is becoming a mainstream component of digital marketing campaigns.

By leveraging AI-driven technologies, advertisers, marketers, and businesses, in general, are increasing their ability to look at the market data and customer metrics. This allows them to make smarter, faster decisions.

It’s a considerable step up from the previous norm that mostly relied on broad assumptions regarding customer preferences. After all, AI allows a deeper and more accurate analysis to produce better results.

5 Ways in Which AI is Changing the Marketing Landscape

Way #1. Email Marketing

Personalisation in a brand’s messaging and offer is preferred by most consumers. And many marketers agree that email revenue from segmented, personalised campaigns has increased by a staggering 760% in recent years.

How is this possible?

AI can use data points from purchase histories, search trends, navigation habits, and page visit histories to determine which customers are most receptive to specific products and services.

Therefore, AI-powered email marketing offers superior personalisation options and high targeting accuracy. It can even deduce the best time to launch a campaign, which hours the consumers are more likely to go through their emails, and other metrics that improve click-through rates.

Way #2. Display Advertising

The year 2021 will end on a high note in terms of display advertising. In fact, the general consensus is that 88% of display advertising will be powered by AI technology.

This isn’t shocking news for those with experience in this field. And it’s because AI can streamline advertising space transactions and make it easier for businesses to reach their audiences and convert more people in their markets.

Of course, traditional methods still work, but AI can be used to offer a substantial boost to the return on ad spend. Data-based targeting technology and things like automated bidding save businesses money, time, and energy that usually goes into creating, launching, and monitoring display advertising campaigns.

Way #3. Chatbots

Love them or hate them, chatbots are only as good as the technology behind them. But you can’t argue with their usefulness or popularity, especially since up to 80% of businesses may be using a chatbot feature by the end of 2022.

Companies can spend a lot on customer service, while AI-driven chatbots can reduce expenses by around 30%.

Additionally, with a good AI algorithm in their design, chatbots are more than capable of handling complex tasks for customers, including answering more difficult questions and addressing complaints.

Chatbots also serve an important role in acquiring and putting customer feedback to good use, such as further optimising marketing campaigns.

Way #4. Voice Search

Around 13% of Google searches are voice searches these days, which means that machine learning and AI technology are crucial for giving people the search results they’re after.

While no means perfect, voice search is getting better every year. And it’s now leaps and bounds ahead of where it started when it comes to understanding human speech.

Voice search is close to becoming mainstream as it’s just one of the many ways in which AI is making its mark in the digital marketing landscape.

Way #5. Recommending Precise Solutions

Consumers are very specific in their expectations when searching for products and services they need. And there’s no technology better suited to make sense of the many data points and give customers accurate, real-time product recommendations based on their needs than AI.

This technology is improving the way in which customers get suggestions of complementary and similar products. It’s also revolutionising how companies get to advertise their offers to different audience segments.

AI Marketing Tools You Should Know

With such a broad and ever-evolving selection, it’s essential to understand that the best AI tools can often change. But some well-established digital marketing helpers continue to provide users with a wide range of benefits.

For example, Grammarly is a popular and well-received AI-driven content marketing tool. It’s a spell checker and grammar checker with various other engagement features that can review and polish written content like no other word processor.

Frase is another great example when it comes to content creation. It’s geared towards generating short but impactful briefs on the most engaging posts pertaining to almost any search results. It can even provide you with suggestions on headers, keywords, and even offer topics or concepts that will boost your post engagement with your target audience. And this kind of information can give you a considerable marketing advantage.

Finally, ManyChat is perhaps the world’s leading chatbot AI-driven platform. It streamlines the configuration and management of a customer service chatbot across different platforms. Therefore, it can create an efficient communication flowchart that will include the world’s most populated online platforms, like Instagram, Facebook Messenger, and even Shopify, among others. It even has a feature that simplifies appointment bookings and answering complex questions without direct human input.

While there are so many other AI marketing tools to choose from, these three in particular are most ideal for any marketer.

AI Powers the Future Marketer

AI digital marketing technology is at an all-time high in popularity, and it’s showing no signs of slowing down. More businesses across a variety of industries are actively seeking the best AI tools to help supercharge their marketing efforts.

That said, AI isn’t perfect.

For the time being, it still needs work. Yet, it’s a powerful complementary addition to existing marketing services and strategies used in the digital space, even in its current state.

If you’re interested in gaining an advantage using AI and learning how it can work towards your marketing goals, feel free to schedule your free consult with one of our GMS experts.