Chatbots are an ideal tool for modern businesses working online. Discover how your business can benefit from this tech solution.

The turmoil that’s been happening in the global market in the past two years has introduced a significant change in customer behaviour. As more people started to migrate online for most of their needs, businesses followed suit.

They pivoted towards the online environment.

In this situation, it’s no wonder that various digital tools have risen to prominence. And that’s certainly true for chatbots.

When it comes to B2C trade, chatbots have already become fairly integrated into the funnels. And their role in lead generation and sales is likely to expand even further.

In this article, you’ll learn how you can leverage chatbots to boost sales and create superior customer service. Furthermore, we’ll outline some of the main benefits of using chatbots in your business.

The Best Way to Use Chatbots in Sales

The power of chatbots lies in automation which can be customised to fit the exact needs and customer profile of your business. Here are some best practices that will allow you to use chatbots to improve your sales:

1. Lead Generation

Chatbots can help you create more leads across various channels, whether it’s through your website or a social media page.

Once potential customers interact with the bot, they’ll be added as contacts on social networks. You can program the chatbot to ask for and collect email and other contact information, which can then be added to your list automatically.

Even better, a chatbot will work around the clock, allowing you to acquire and nurture leads regardless of working hours.

2. Avoid Human Error

Even the best team members or VA’s can be prone to mistakes from time to time. While people can miss out on following up with a customer or get confused about orders, chatbots will always perform the same job precisely how it is programmed to do so.

Doing away with human error is especially important if you have a large sales funnel.

Using chatbots will improve your sales by making the process more reliable and effective while leaving other essential work to your sales representatives.

thank you in many languages for chatbot use

3. Make Sales in Different Languages

If your business serves a broader market beyond national and language borders, doing sales the conventional way will represent a challenge. Your sales representatives will need to know multiple languages to effectively communicate with customers.

With chatbots, the language barrier no longer represents an issue. You can engage with a wider customer base and, as a result, increase the volume of your sales.

4. Streamline Shopping Cart Management and Checkout

You can easily combine the advantages of the automated tool and a live agent and make the sales process much faster.

How?

Chatbots can make it easier for customers to purchase goods or services from online stores that lack an integrated checkout option. If a customer can’t pay directly from your website or link to a payment processor, the chatbots can swiftly connect them to your sales rep.

By the time the customer gets in contact with your sales agent, they’ll already have their questions answered by the chatbot, and the bot will quickly transfer the client’s shopping cart items to the representative.

5. Improved Rates of Customer Conversion and Retention

Chatbots can generate and nurture leads through interacting with customers, answering their questions, and collecting valuable customer data.

Your chatbot can create a potential customer out of every lead through the entire process. Also, your retention rate can go up due to the positive impact chatbots have on customer service and satisfaction.

How Chatbots Improve Customer Service

1. Better Engagement

Chatbots can be programmed with distinct personalities, making them friendlier and more fun in interaction with customers. In fact, you can create a personality for your chatbot that aligns with your brand, give the bot a name, and even give it a backstory.

If you make your chatbot unique that way, you’ll gain not only an excellent automation tool but also a way to generate more engagement and improve customer satisfaction.

2. Humanise the Interaction

It might sound counter-intuitive but using chatbots can humanise your brand. Of course, this isn’t in comparison to a real person, but rather to other, more basic automation solutions.

Chatbots can make people feel like they’re talking to someone who knows what they need and who wants to offer them a solution for their problems. And since chatbots can access your information and customer data, it can show the customer that it is aware of their pain.

The chatbot can do all that while showing its personality and, in some cases, sounding more like a human than a machine.

3. Reliable and Consistent Support

Unsurprisingly, chatbot automation is very well-suited for customer support.

Chatbots can address support requests and forward them to your database and team members at any time of the day. Besides not being limited by time, chatbots can also handle a massive number of interactions simultaneously.

All this means is that you can scale your customer support easily with this automated solution. Plus, a chatbot will always give a correct answer to every question, even if it’s talking to hundreds of people at the same time.

The Benefits of Using Chatbots

As an automation tool, chatbots are very versatile and dependable. And if you set it up correctly, your chatbots can boost various aspects of your business, including:

  • Marketing
  • Lead generation
  • Different aspects of the sales process
  • Customer support
  • Retention rates
  • Overall customer satisfaction

With AI technology continuing to improve, you can expect chatbots to become even more efficient. It can also provide a unique and valuable experience to your customers.

And with the direction in which today’s market is going, every business that doesn’t leverage all these advantages will be missing out on fantastic growth opportunities.

If you’re interested in learning more about how chatbots and other automation solutions can benefit your business, feel free to reach out and schedule your free consult with GMS.