Every business needs to generate leads to make a profit. Discover the best lead generation strategies you can use to get maximum results for your business.
Any business owner knows that one of the things they’ll need on a regular basis are leads.
And as you know, a lead is basically any person who has expressed interest in your brand. Specifically, the product or service you’re offering.
Of course, you get leads when someone gives their personal information to you. This usually happens when you get them to sign up for your offers or make a subscription to your content.
Now, there are a lot of ways you can generate more leads. And chances are that you’re already using one or more lead generations strategies right now.
This article will walk you through our top 5 lead generation strategies, from Facebook to Google and TikTok.
But first, let’s get clear on one thing…
How Does Lead Generation Work?
The entire process of generating leads involves attracting prospects to your business. And your end goal is to convert those prospects into paying customers.
This is what typically happens in the lead generation process:
- A visitor lands on one of your marketing channels, like your website or social media page. This is how they discover your business.
- They click on your call to action (CTA).
- After clicking your CTA, the visitor will arrive on your landing page. This page lets them know about your offer and how they can get it.
- On the landing page, your visitor will fill out a form if they’re interested in your offer. And by signing up, they’re giving you their information.
- Once you have your visitor’s info, congratulations. You’ve just generated a lead!
After that, you need to continuously nurture your relationship with your leads. Remember, they’re not customers yet.
So, the next thing you need to do is to send your leads personalized emails or communication forms. Let them know that you can help solve their existing problems through your product or service.
Who Needs Lead Generation?
Whether you’re a B2B or B2C company, leads are how you’ll get customers through your door. This makes lead generation extremely important for boosting your sales and staying in business.
That said, generating leads doesn’t mean you get to sell your offers right away.
You should still consider things like nurturing a lead or following up with a prospect. Not to mention lead qualification, which involves identifying if a lead would be a good fit for your business.
And if you’re a new business owner, it’s even more critical that you focus on lead generation and building your brand.
Our Top 5 Lead Generation Strategies
Every business can have varying approaches to its lead generation strategy. It all depends on your target audience, business goals, and a lot of other factors.
That said, if you’re looking to explore different lead generation strategies, here are our top 5 picks:
One of the best things about Facebook’s lead ads is that they let you know your audience in a matter of seconds.
The lead ad format is basically a promoted form. This is similar to what visitors would see on your landing page. But with Facebook’s lead ads, the form is already pre-populated based on information from the visitor’s Facebook profile.
This saves them (and you) a lot of trouble in gathering data from potential leads.
What’s more, Facebook lead ads are optimised for mobile. Prospects can simply tap on your ad and answer the form anytime and on their mobile devices.
Facebook also gives you the option of customising your lead ads, which means you can attract higher quality leads faster.
90% of Instagram users follow at least one brand on the platform. And it’s possible that your prospective leads are there in your follower list, too.
What’s more, 50% of users become more interested in a brand when they see its ads on Instagram. Those are pretty good numbers to generate leads from.
And similar to Facebook, Instagram also has lead ads that you can run in your business account.
However, there are a few ad specifications that you do need to follow. These include the image size and the number of hashtags. Just stick to the guidelines and your ad will run fine on the platform.
It’s also worth mentioning that Instagram lead generation is best if your target audience is between 25 to 34 years old. This is because this demographic accounts for 31.5% of Instagram users. Users aged 18 to 24 come in a close second at 30.1%.
Facebook, on the other hand, is more popular with users aged 35-44.
Google Ads
The thing about Google is that it’s not just a search engine. Google also covers Android, YouTube, email, and apps like Google Maps.
It collects information from all its users. This is why Google is great at predicting intent. It can literally put a user in front of your ad, especially if they’re interested to buy your product or service.
In other words, it’s a great platform for lead generation.
Google actually has a formula for generating leads from Google Ads. They suggest using keyword-based campaigns on both the Google Search Network and the Google Display Network.
This allows your ads to appear at the top of Google search results pages and on other sites aside from Google.
Google also recommends that you use text ads combined with rich-media ad formats. This can lead to better engagement with your target audience and get them to click on your call to action.
You might think that LinkedIn is just for growing your professional network. But the truth is that it also offers a good opportunity for lead generation.
It’s especially true if you run a B2B business. In fact, 82% of B2B marketers have reported finding success on the platform for attracting prospects.
LinkedIn users turn to the platform for professional content. The majority of these users are decision-makers with the resources to make purchases. So, if that’s your target audience, then LinkedIn is the platform for you.
TikTok Ads
As one of the most popular social media platforms right now, TikTok has a lot to offer when it comes to lead generation.
See, TikTok lets you engage potential leads across different business goals. And it also features instant forms like on Facebook. This way, you’ll save time since the fields are already pre-populated according to a user’s TikTok profile.
You can even gain valuable insights about your target customers through surveys and feedback forms.
What’s more, TikTok promises immediate engagement with its “one-click data exports.” So, your potential leads will be engaged faster compared to a typical landing page.
Take note that a large percentage of TikTok users range from age 10 to 24. It’s something to consider if you have a different target audience.
But if you have a different market in mind, you shouldn’t let go of TikTok altogether. The number of older users aged 35 to 54 has risen on the platform in the past year alone.
Choose the Best Lead Generation Strategy For You
These 5 lead generation strategies offer different features, depending on who your target audience is.
You’re sure to find leads on any of these platforms so long as you have a clear plan.
If you need more help increasing your leads, schedule your free consult with one of our GMS experts. We’ll help you figure out the best lead generation strategy for your business.
