Success in e-commerce requires a good digital marketing strategy. What better way to make that happen than by partnering with an expert digital marketing agency?
With e-commerce, all buying and selling is done online. And the more such transactions happen, the more an e-commerce business can grow.
Digital marketing is the best tool available that can assist e-commerce businesses in getting those sales.
As you know, marketing is crucial for an e-commerce brand to get more customers. What you want is for your product to get right in front of your target audience. And to do that, you need to increase the number of visitors to your website and optimise your conversions, for starters.
All these and more can be achieved with the help of a digital marketing agency.
This article will show you why a digital marketing agency can do wonders for your business. Not to mention how to choose the right one.
The Benefits of Hiring a Digital Marketing Agency
Benefit #1. Provides technical expertise
The best digital marketing agencies keep up with the most recent tools and technologies to help their clients in stepping up their marketing efforts.
It’s crucial to select an agency that specialises in the kind of marketing you require. Online businesses, for example, will need an agency with expertise in e-commerce marketing.
With their technical expertise, you’ll get:
- Firsthand knowledge of recently released marketing tools and software on the market
- Understanding of what works and what doesn’t in practice
- Customised strategies and recommendations specifically made to match your company’s needs
- Upgraded tools on Google, Facebook, and Instagram. These include automation features, SEO optimisers, and content research tools.
Benefit #2. Offers measurable results
Results mark success. With a good marketing agency, you can acquire clear metrics on your KPIs like:
- SEO effectiveness
- Engagement of target audiences
- Reach of your marketing initiatives
Benefit #3. Guides brand development
Hiring a marketing agency is a smart move for brand development. It’s because those in charge of marketing in a business are frequently “too close” to see their company through the eyes of customers and other outsiders.
Meanwhile, marketing agencies have more distance from the brand. So, they can offer a fresh set of eyes on current public perceptions of your e-commerce brand. They can then employ these perspectives to create campaigns that position your brand in the best way possible.
Benefit #4. Reduces marketing costs
Hiring an agency also helps you to save money since agencies already have distribution agreements in place and experts working on staff. This means you won’t have to make these connections yourself.
A good digital marketing agency can serve as your one-stop shop.
They can cater to all your demands across all stages of your business. This way, you won’t have to spend unnecessary effort and resources.
Benefit #5. Knows how to give creative support
A good e-commerce agency will have a strong creative team to help you with redesigning and making changes to your website. This means they can provide you with the best support to improve your traffic and conversion rates.
If a digital marketing agency has worked with multiple e-commerce brands before, even better. It means they understand the importance of user experience in decision-making.
Digital Marketing Agency vs In-House Marketing
Truth is, you have two options for your digital marketing:
- Working with a marketing agency
- Working with an in-house team
Whichever option you choose will be determined by different factors. These include your demonstrated business growth, budget, and marketing goals.
So, how do you choose between in-house and agency marketing?
It’s important to get clear on their differences first.
An in-house marketing team can devote all their time to understanding your brand. But take note, their marketing initiatives might not be supported by the kind of expertise and experience an agency provides.
What’s more, a single in-house marketer, in particular, will have to wear all hats at once.
While they may frequently succeed at the fundamentals, they just cannot be experts in everything. Since organic and sponsored search algorithms might change hundreds of times annually, it can be challenging for one person to keep up with everything.
Meanwhile, a digital marketing agency is specialised and has a wide range of expertise. And if you choose wisely, your agency will have one team dedicated completely to search engine optimisation (SEO), another to PPC, and another to social media.
A digital marketing agency will also actively create unique strategies around the anticipated trends, in addition to keeping up with those developments. This means their efforts can lead to significant growth boosts for your company.
The verdict?
For some e-commerce businesses, an in-house marketer may be a better financial investment until they can increase their marketing budget.
But for e-commerce businesses that are growing, have distinct company objectives, and can spend on long-term marketing strategies, hiring a digital marketing agency is the best option.
Choosing the Right Digital Marketing Agency
You want potential clients to easily find you online at any time. And online marketing techniques like paid advertising are an ideal approach to raise your company’s visibility in online platforms. Do it right and you can draw more people to your website.
The problem is, developing, directing, and administering your business’s digital marketing plan is not simple. It can put a strain on you and your team since it requires a lot of time and skill to get done.
For this reason, a lot of online businesses prefer hiring digital marketing agencies instead.
Should you decide to do the same, here are 3 steps you can follow to ensure you’ll choose the right digital marketing agency to partner with:
Step #1. Ask about their e-commerce and marketing experience
Focus on the specific aspects of your e-commerce marketing that you want to strengthen. Then, select an agency that has expertise in those fields.
Don’t forget to find out how long the agency has been performing e-commerce marketing services. Which businesses and brands have they worked with?
A credible firm will post most of this information on its website. This will make it easy for you to determine the quality of work they can do.
Step #2. Read up on their case studies and testimonials
Make sure you analyse the agency’s track record. How effective has the agency been in assisting other e-commerce businesses in achieving their online marketing goals?
Marketing firms that are successful will share their outcomes and success stories. And these case studies must be supported by facts, testimonials, and reviews.
If you plan to invest money in an online marketing strategy, you should be confident in the capabilities of the agency to provide results.
Step #3. Inquire about their pricing and services
Since you have an e-commerce business, you must have a marketing budget for each channel you’ll choose. Understanding the pricing options the agencies offer for them can help you choose the best marketing agency for your business.
Here’s a good tip:
Don’t put too much focus on price. This can drive you away from high-quality agencies. Because when it comes to digital marketing, you typically get what you pay for.
If you can’t decide between two companies, pricing can be utilised as a deciding factor. But it should not be the most important factor in evaluating a digital marketing agency you’ll potentially partner with.
Make the Right Choice for Your E-commerce Business
With all the benefits that a digital marketing agency can offer your e-commerce business…
It’s clear that hiring one is the right choice.
Partnering with an agency will give you access to the latest tools and techniques that you just won’t get with an in-house team. Plus, you can save a lot more while getting better results that will increase your number of clients and boost your sales.
So, if you’re looking for a digital marketing agency that’s an expert in e-commerce, GMS Media Group is here for you.
