The field of digital marketing is ever-changing. Find out the top industry trends this year to keep your brand’s digital marketing strategies updated.
2022 has seen big changes in the field of digital marketing.
Among the most notable events that shaped the digital marketing industry last year is the infamous Twitter saga. Billionaire Elon Musk’s costly acquisition of Twitter made headlines as he introduced several changes to the social media giant.
Then, there’s also the emergence of artificial intelligence solutions that are slowly becoming viable tools not just for analytics but also for creatives.
And on top of all that… There’s also the ever-changing landscape of social media marketing.
These challenges can be confusing for brands who are looking to make a mark in their respective industries and take their companies to the next level. But of course, it’s necessary to understand such changes in order to adapt and better respond to the needs of your customers.
That’s why in this article, we’ll be taking you through the biggest trends in digital marketing for 2023. Discover what you can do to leverage it for your respective businesses.
6 Digital Marketing Trends in 2023
Trend #1 – TikTok will continue to dominate social media
No matter what pundits and critics say, TikTok has successfully made a name for itself as one of the big players in social media. And we don’t expect things to change soon… especially this year.
The short-form video hosting service platform generated $11.04 billion in 2022, which is a 200% yearly increase from 2021. That’s why, according to HubSpot Blog Research, about 53% of marketers will increase their investment in the app this year.
One of the reasons why it’s being more and more accepted by users and marketers alike is due to the simplicity of the platform. Users can simply wait for new videos or scroll through endless content.
Meanwhile, marketers have it easy with the simplicity of its business tools, such as its ads dashboard. On top of that, TikTok currently has the fourth best algorithm among all social media sites.
So, if you will be joining the TikTok craze for your business, you better do it now.
Trend #2 – Influencer marketing will continue to boom
By influencer marketing, we mean the practice of enlisting the brand of an influencer or a famous person to promote a specific product or service. These influencers stake their image, goodwill, and reputation to vouch for certain brands. Influencers are called such due to their massive fan following.
Why will influencer marketing continue to be one of the most popular choices for digital marketers? Here are three of the best reasons:
- Influencers invoke trust. Most often than not, influencers are average people who managed to increase their following due to their special talents, performance ability, and charm.They’re regular people who caught the attention of a big online audience. And when they stake their name for a particular brand… a part of their following actually tries out their recommendations.
- Influencers can help with brand awareness. When you work with influencers, especially those with big names, they can help put your brand out there. It’s not just about having actual paying customers.Many influencers have millions of followers around the world. So, a new brand can have the opportunity to be a known name in a matter of months (maybe even weeks of influencer marketing).
- Influencer marketing supports content strategy. Influencer marketing’s synergy with content strategy can help fill the gaps in the latter, making it more effective to reach audiences and convert more customers.This is all the more necessary especially since many businesses are still reeling from the effects of the global pandemic.
Trend #3 – Email marketing will become a more powerful marketing channel for small businesses
Email marketing has always been one of the best marketing strategies out there. 89% of marketers use email to generate leads. And this trend is not stopping anytime soon.
Almost every person with purchasing power already has an email account, making it an easy way to tap potential customers.
When it comes to small businesses, using email marketing, specifically subscriber lists, will be a good way to reach existing customers. That’s on top of those who’ve already signed up for the list but haven’t purchased anything yet.
As such, email marketing can help increase profit margins for those at a crucial point in their entrepreneurial journey.
Trend #4 – AI will gain popularity in various aspects of digital marketing
Artificial intelligence was one of the most talked about topics in the world of digital marketing since last year. With the rapid advancement of machine learning, companies can use AI tools to find patterns in buying behaviour and offer useful solutions for their pain points.
AI tools can also be used not just in analytics but also in customer service. In fact, these days, chatbots have become more reliable for marketers. They help brands, both big and small, to answer customer queries, even during the wee hours of the night.
Plus, AI is also changing the game for content marketing.
Machine translation can be used to translate content pieces from English to other languages to reach out to a wider audience base. Other AI platforms such as ChatGPT can be useful when it comes to looking for resources, identifying topics, making outlines… and sometimes writing short and long pieces of content for marketing on various platforms.
With the many uses of AI, more and more marketers will definitely start looking into how they can maximise its uses for their campaigns.
Trend #5 – Video Marketing will continue to be a popular choice among marketers
Many experts continue to believe that videos are more effective than any other form of content. That’s why more and more businesses are shifting their focus to developing top-notch videos that will promote their products and services. This is also pushed by the integration of short-form videos in major social media applications like YouTube, Facebook, and Instagram.
Therefore, it would do you well to invest in video marketing if you want to keep up with your peers and reach prospective customers.
Trend #6 – Outsourcing to digital marketing agencies will become popular
Both small and big businesses can benefit from having an outsourced digital marketing agency to help get things done. Right now, up to 37% of small businesses outsource their marketing efforts to third-party companies.
More people will realise that this is a viable option for their business.
Your company can get even more opportunities for growth this way. Working with a digital marketing agency that has a proven track record of results will help you forward your brand, while you focus on improving your products and the company overall.
Don’t Get Left Behind
These are just some of the top digital marketing trends of 2023 businesses should watch out for. It’s important that you stay updated with such ongoing trends, especially if you are looking to scale your brand this year.
As mentioned earlier, to make things easier, you may partner with a reliable digital marketing agency to help you better adapt to the ever-changing times.
Ready to integrate some of these digital marketing trends into your marketing strategy? Schedule your free consult with one of our GMS experts today.
