Embracing technology has become synonymous with unlocking digital potential and profitable results. Discover six effective strategies for achieving unprecedented digital growth.

In the digital era, a simple truth has emerged: digital growth is now directly synonymous with bottomline growth.

Why?

Nowadays, people turn to the internet for information and validation before engaging with any company. As such, a strong digital presence has become the lifeblood of success for businesses.

However, cracking the code to online prosperity isn’t a simple feat. It requires a strategic blend of innovation, adaptability, and consumer-centricity.

That’s why this article aims to shed light on the six essential strategies for achieving remarkable digital growth in the current business landscape. With these insights, our goal is to help you grow your digital footprint—and your bottomline—from this point on.

6 Strategies to Spark Digital Growth for Your Business

Strategy #1. Optimise your website for mobile

The average Australian spends over six hours a day online. And half the time, they access the net through mobile devices. In the USA, those numbers are even higher—Americans spend about 71% of their time on the internet on their mobiles.

This means more mobile searches are being done nowadays than desktop searches.

If you think about it, when was the last time you pulled out your laptop instead of your phone for a quick Google search? And how often do those ‘quick’ Google searches end up with you checking something out of online stores like Amazon?

In other words… if your website, online shop, and social media content are not optimised for viewing and use on mobile, you’re missing out on a huge opportunity. So, be smartphone-friendly!

Strategy #2. Be visible on social media

While having an official business website is indeed important, most of the digital marketing battle is now being played on social media. Gone are the days when end-consumers and clients solely engage with brands and businesses on ‘official channels’ like emails and websites… And wait weeks to get a response.

Nowadays, it’s all about instant and direct communication.

Consumers expect a response to their queries and feedback in minutes. Being chronically online on Facebook and other social media platforms is how many businesses grew a loyal customer base.

Now, if you’d like to boost your visibility and get even better results from social media, consider working with influencers. It can significantly cut the time it’ll take you to build a dedicated audience. Just make sure you work with someone who’s already followed by your target customers.

Strategy #3. Beat the competition on a creative level

The great thing about digital marketing is that it levels the playing field for startups and much bigger brands. Sure, bigger businesses might still have a bit of an upper hand when it comes to their marketing budget. But they don’t have a monopoly on creative ideas, right?

Think about how the Dollar Shave Club snuck up to Proctor & Gamble.

With clever Youtube ads and the help of influencers, they were able to disrupt what was widely believed to be a disruption-proof industry. And they became a billion-dollar business in just five years.

So, make the most out of digital marketing and play on a competitive level creatively. Focus on video marketing, leverage your brand story, and make sure your content stands out from the rest on social media.

Strategy #4. Build a brand community

Despite all these modern-day growth hacks and tactics, the most effective marketing tool is still word-of-mouth.

This is why building a brand community for your business still holds some power. It’s like having a squad of fans cheering you on all the way. These folks aren’t just customers; they become part of your tribe and feel a real connection to your brand.

With social media ruling the roost, a lively brand community is like a party that never ends. Your loyal followers spread the word and sing your praises to everyone they know.

And that’s not all.

Brand communities are also gold mines for feedback and ideas. You get to chat with your biggest fans directly, learn from them, and improve your offerings. And it becomes a hub for creativity and innovation, setting the stage for continued success.

Strategy #5. Keep an eye on the analytics

You’ll only know if your digital growth strategy is working once you start monitoring the analytics. Ignoring your digital metrics means you’ll be guessing whether or not you’re headed in the right direction.

Don’t leave your digital success to chance—learn and track your numbers.

Let it empower you to make data-driven decisions that’ll get you the most bang for your buck. Keep a close eye on your website traffic, user behaviour, and conversion rates. Doing so will help you identify areas for improvement and optimise your strategy for maximum impact.

Strategy #6. Get guidance from digital growth advisors

Now, what if your analytics show that your digital marketing efforts are not paying off?

Don’t take it as a sign for you to give up. If anything, it’s just a sign for you to recalibrate your efforts and focus more on a strategy that would give you better results.

And yet, that’s easier said than done. That’s why our sixth and final tip for digital growth is to seek expert advice on where you should go next.

Having a dedicated digital agency by your side may seem expensive… but not if you compare it to the cost of doing trial-and-error by yourself for years. By working with a digital growth advisor, you can get your desired results—both in digital and bottomline growth—much faster.

Get the Guidance You Need to Achieve Unprecedented Digital Growth

It is admittedly challenging to map out the exact formula that’ll help a business achieve great digital growth. After all, it requires analysing what you’ve been doing right, what you’ve been doing wrong, and what you’re not doing enough of.

So, let’s make things easier. Schedule a free call with one of our GMS experts for guidance on this challenging endeavour.

Remember, the road to unprecedented digital growth can be confusing and treacherous. But having someone who knows the terrain well guiding you makes everything much more manageable.