A great product doesn’t mean much if the right people don’t see it. Here’s the story of one coach who got in front of his ideal audience with a bit of help.

Brody Lee, CEO and founder of Beyond Impact, is a coach’s coach. He helps coaches grow their businesses and impact the lives of their clients, while also significantly boosting their own income and independence.

As a business owner, Brody has reached a point where his Beyond Impact brand can produce a six-figure coach every two weeks and a seven-figure coach every six weeks. Brody has also been helping new clients hit the first $10,000 threshold every week.

Like many coaches and entrepreneurs, Brody is driven to impact as many people as possible. He wants to end world hunger by 2030, which is a remarkable goal for any individual philanthropist.

But to really expand his reach, Brody needed some help along the way. 

Although he built a solid brand, he also needed the right guidance to speed up his business growth, particularly in the online space.

If you’re like most business owners, this might feel familiar. But there’s light at the end of the tunnel no matter how hard you’re struggling if you take the right actions.

This article will go over the challenges that Beyond Impact faced, the approach we used to deliver results, and the outcomes that came out of this partnership.

Beyond Impact’s Challenge

When Brody reached out, he wanted GMS to help him get more customers as well as increase the brand’s paid presence. But it wasn’t just a simple matter of brand awareness. Beyond Impact also needed help in boosting sales and fully leveraging social media.

The reason Brody reached out goes deeper than this.

He had reached a point where he was trying hard to grow his business online but couldn’t get results. Yet GMS wasn’t the first agency Brody worked with while trying to reach his goals.

For a long time, Beyond Impact used various strategies that ultimately fell short of the promised expectations. Most companies Brody worked with previously also constantly underdelivered.

Now, some business owners may completely give up facing similar circumstances. But Brody didn’t. He knew that Beyond Impact had a killer service to offer, so he kept pushing forward to get his message out there.

After multiple failed partnerships with other agencies, Brody realised what he needed for his business:

He needed someone who could take charge, have the right expertise, and create a strategy that would help his brand become a true leader in the online advertising space.

Brody was focused on his product and wasn’t an expert marketer. Therefore, he needed someone else to optimise the company’s marketing efforts to reach new audiences, particularly on social media platforms like Facebook and Instagram.

And one of the main challenges Brody couldn’t overcome was getting a strong return on investment when it came to ads.

This was where GMS came in.

The GMS Approach

As per Brody’s wishes, the primary goal was to get his compelling story far and wide to a larger audience. Therefore, in one of our first moves, we decided to fill Brody’s virtual live events.

We researched the best audiences that would fit his service and identified segments that would easily convert. GMS also created new sign-ups for the virtual events to cater to international audiences in the U.S., U.K., and New Zealand.

Part of the GMS approach was to create separate pages and dates for each location. We also managed those events and ensured a smooth experience regardless of the attendee’s location. Furthermore, we worked on scaling the event budgets to sustain a higher volume of opt-ins.

Over time, Beyond Impact needed less direct input from GMS. 

First, we devised the right strategy for Brody’s particular message and marketing goals. After taking charge and making the necessary implementations, we also helped Brody understand the framework.

The Results

The collaboration with GMS allowed Beyond Impact to get a feel for these events. And recently, the company hosted a series of one-day sales events, which led to the highest one-week influx of clients into their program.

Brody now requires less implementation but still reaches out to GMS in an advisory capacity to discuss new ideas, strategy tweaks, and other online marketing elements.

So, how much did Beyond Impact grow after using the GMS approach?

The company saw a substantial increase in engagement and a massive return on ad spend. The two primary objectives were met.

Beyond Impact got an 809% increase in click-through rates. The brand reached 72,000 new users after implementing the GMS strategy. Regarding the ad spend return, Beyond Impact sits comfortably at a 13x ROI consistently. 

With GMS, Brody not only met but actually exceeded his goals of increasing his visibility in front of the right people. Beyond Impact now gets more of their ideal clients than ever before. He no longer sees online marketing as a challenging aspect of the business.

What This Means for You

Maybe you’re in a position similar to Brody before his business really took off. Or you’re simply looking for a better way to deliver your service to people who need it. 

Either way, you need a reliable online marketing strategy.

Nothing builds more awareness and solidifies your authority in your space like a customised, targeted campaign built around your services and message.

So, only one question remains.

Are you ready to focus on the part of your business that can unlock your scaling potential?

If you’re curious to know how we can help you enjoy the same success as Beyond Impact, we’re ready. Schedule your free consultation, and let’s chat about taking your brand to the next level by transforming your digital presence into business success.