Project Description

Generating leads for trial membership

F45 Glebe (Sydney’s largest F45 centre) gave us the objective of driving people into the gym to then convert into full time members. Running locally targeted Facebook ads, we ran a “$10 for 10 Days” trial campaign.

We built a customised sales funnel to capture lead info, and process a payment for a $10 Membership Trial.

We then used retargeting campaigns once the members trial period had concluded, with a special offer to join as a full-time member at a discounted rate.

Targeting the local area of Glebe and the surrounding suburbs, as well as anyone who worked or travelled nearby, we were able to drive new people into the gym.

We also targeted other gyms, in the direct vicinity to ethically “steal” members from competing businesses, who were potentially looking for a new gym or to try something different.