Project Description

From barely profitable to nearly $5,000,000 in sales

Before approaching Growth Marketing Systems, Luxo Living were only just breaking even with their advertising each week.

They were making sales through advertising, but due to their cost per acquisition, storage and shipping costs – they were barely profitable.

With an average return on ad spend of 6x when they came to us, they could only afford to continue at that rate for a few months before running out of money.

So, they looked for a solution that could help them grow, boost sales and increase their profitability.

Solution

We started by refining their existing campaigns, reconfigured their dynamic ads and created advanced retargeting audiences.

After the first week – we managed to push their returns to over 30x!

After deploying their top of funnel, we maintained a 17x return on ad spend, increased their sales volume by 200% in the space of 8 months, increased the
average order value by 390%, successfully selling almost $5,000,000 of products…

All while reducing their ad spend by 10% by culling and removing underperforming campaigns.

This has seen an overall increase in their revenue by 39%, and an increase in sales by 40%.