The right digital marketing strategy can boost your sales and grow your business. But what strategies work best for e-commerce?

As more people shift their daily activities online, companies engaging in e-commerce have managed to reap the rewards. Especially those who have established their presence early on the internet.

After all, shopping and buying and selling are now made easier with the click of a button.

This has resulted in the e-commerce industry booming. As such, there are now a lot of opportunities for business owners to make more profit. Plus, it can turn small and steady businesses into major online brands.

With the help of digital marketing, all this becomes an easy process.

In this article, you’ll learn more about the advantages of using digital marketing strategies, including how they can help scale your e-commerce business.

But first, there’s something you need to get clear on.

When to Scale Your E-commerce Business

Scaling your e-commerce brand can be an exciting but challenging stage.

But there will be several instances where you can feel overwhelmed by everything you need to do. So, it’s important that you get a good understanding of the tools and resources you need to scale your business and how to leverage them.

Keep in mind that expanding your e-commerce brand is a huge business decision. So, it requires careful planning and execution. And careless implementation can result in possible losses.

This is why prior to scaling, you should already have a solid foundation. And there are 3 aspects that will indicate this:

  • A strong website – to increase your website’s visibility, drive traffic, and increase customer conversion
  • Good customer service –  to build engagement with your customers and establish a strong bond with them.
  • High product quality – to maintain trust with your customers

When you’ve met these criteria, that’s the time when you can set a plan for scaling your business. But if you’re still having trouble with your website or retaining customers, it’s best that you don’t rush the process.

Find a solution to these key areas in your business first.

The Benefits of Digital Marketing for E-commerce Scaling

Digital marketing can help you connect with both new prospects and existing customers. But without a clear digital marketing strategy, you run the risk of losing customers to other e-commerce brands.

With online marketing now playing a big role in a customer’s purchasing and decision-making process, you need to concentrate your efforts on connecting with your target audience. This is how you can increase your profits without incurring a lot of expenses.

That said, there are 3 digital marketing strategies to help you do just that:

  • Inbound
  • Outbound
  • Subscriber marketing

Now, let’s take a closer look at what each strategy is all about so you’ll know which one fits your business best.

Inbound Marketing

This is all about attracting, engaging, and delighting your customers. Think of inbound marketing as your way of setting up nets where your customers can swim into.

Now, at this point where you want to scale your e-commerce business, inbound marketing is all about your website. That is, your website needs to be set up in the right way to maximise your potential customer’s visits. It should have a clean design with clear CTAs that they can follow.

Also, under this type of marketing strategy, you create valuable content and experiences tailored to the customer.

These include filling up your website with positive testimonials about your products or services and presenting blog posts related to your niche. This is how you can increase the traffic and frequency of visits to your website.

More site visits increase the likelihood of someone buying your product. Plus, it’s a great way to build an email list of sure buyers.

lady taking marketing call while working on computer

Outbound Marketing

In outbound marketing, you push your message out to prospective buyers.

To do this, you can run ads in prominent places like search engine results, social media platforms, and other people’s websites. You can also do cold calls and cold emails to your customer list.

A good approach is to use a combination of native, Facebook, and Google ads to retarget people with direct-response advertisements.

Keep in mind that when using this strategy to scale your e-commerce brand, it’s important that you have a record of which types of ads have worked best for you in the past.

Subscriber Marketing

This strategy works best if your e-commerce business runs on a subscription model.

There are two ways for customers to receive your marketing materials:

  • By following you on social media
  • Joining your email list

The specific goal of subscriber marketing is not just to attract customers but also to build loyal subscribers over a long period. So, the primary focus of your marketing message should be the value of your product and what your brand can offer that others cannot.

One example of subscriber marketing is email subscriptions from companies like Amazon. Their emails would often contain information on sales and promo codes for readers to get discounts on specific purchases.

As more and more businesses enter the e-commerce industry, it is essential to not just know about the different marketing strategies but to also have the best people who can help you in your e-commerce business.

Truth is, you don’t have to go at it alone. You can always seek advice from digital marketing agencies that specialise in e-commerce.

Find a Good Digital Marketing Agency

It is a must to find a good marketing agency since they will help you effectively attract your target audience to your website.

That said, when looking for a digital marketing agency, there are a few things you must consider, such as:

Criteria #1. Knowledge and experience in e-commerce

The agency should have a good reputation for doing e-commerce marketing. You can usually find that information on their website. Typically, the agency’s years of experience are published for transparency purposes.

As a potential client, you must identify what you’re looking to improve through your marketing efforts. Then, select the agency that specializes in those areas.

Criteria #2. Pricing

With digital marketing agencies, you do get what you pay for.

You can use an agency’s price range on their services as a factor when deciding on which agency to have a contract with. But that should not be the sole reason for choosing an agency.

Criteria #3. Track record

Check which brands the agency has worked with before and if they were able to help with their clients’ specific pain points.

Any reputable agency should have some form of testimonial or case study that you can access on their website.

Use Digital Marketing to Your Advantage

It’s clear that digital marketing offers plenty of benefits for e-commerce businesses. Even more so if you know which strategy works best for scaling.

By understanding what goes into inbound, outbound, and subscriber marketing strategies…

You can take advantage of the right tools and resources to help you get there faster. And with the help of a digital marketing agency, you can make the process a lot easier.

The good news is that there’s a digital marketing agency that specialises in e-commerce.

That’s what GMS is here for. We can help you optimise your marketing strategy to get more customers and increase your sales!

If you want to know more, go ahead and schedule a free consult with one of our GMS experts.