Six Things Marketers Need to Know About TikTok
Don’t be so quick to dismiss TikTok as another teen fad. This social platform is quickly gaining traction. And in ways not even the creators expected. According to DataReportal, TikTok has 500 million active users worldwide. In Q1 2019, the app was the third most downloaded app, growing its user base by 188 million. And it’s the most downloaded app in the Apple App Store.

