Bing Advertising
We recommend including a Bing advertising campaign as part of your search engine advertising strategy
While it’s smaller than Google, Bing (owned by Microsoft) still makes up 19.3% of the Australian desktop search market. 173 million searches are made on the network monthly making it a powerful platform in its own right.
Why Bing Advertising?
Bing comprises of three primary search engines, Bing, Yahoo and AOL and your advertising campaign is displayed across all three platforms.
Bing has some fantastic features such as third party integration, giving users the opportunity to share search content with friends and contacts using Facebook Connect, a set of authentication APIs from Facebook that developers can use to help their users connect and share with such users’ Facebook friends and increase engagement for their website or application.
Your advertising content has the opportunity to go global or local, reaching millions of unique users that can be targeted by country, age or local location.
Did you know that the Microsoft Search Network has a:
- 19.3% share of the Australian desktop search market.
- 37.7% share of the United States desktop search market.
- 21.3% of the UK desktop search market.
Bing has 173 million searches weekly, that is a massive target audience just waiting to be reached by your targeted and optimised advertising campaign.
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