Why Pinterest Advertising?
Pinterest is a unique platform and differentiates itself from other social media platforms through encouraging users to curate beautiful personal pinboards from content provided by others using the platform.
Pinterest ads are additive as Pinners find what they love whilst you have the opportunity to grow your business. Advertising content is pinned where your target audience is most likely to see them. The most important factor is that Pinterest is a discovery and inspirational platform, it is filled with captivated users that have an intent to purchase.
What is great about Pinterest ads is that promotional content is merged in with all other pins with the exception that they have been sponsored to reach users more frequently when they search for content. They can also be targeted by key demographic information such as location, age, categories and interests.
Some facts according to Pinterest:
- Ads receive 2.3 times more conversion than social media ads.
- Ads receive a 2 times high return on ad spend for retail brands in comparison to social media.
Pinterest supports a range of visual formats including video and carousel, providing your business the opportunity to showcase your brand in a range of engaging formats that are suited to your business needs.
The team at Growth Marketing Systems would love to take the time to understand your Pinterest marketing objectives and work with you to build an engaging marketing strategy.