In terms of traffic and conversions, paid traffic is the marketing strategy that will get you the best results. Here are the best paid traffic sources you can use this year.
As the digital marketing space keeps growing and becoming more crowded, businesses are increasingly turning towards paid traffic to increase their chances of being seen.
Paid traffic has become an essential part of every marketing strategy due to its ability to drive more traffic and conversions. This trend will likely only strengthen in 2022, bringing great benefits to brands that leverage it.
Furthermore, businesses that engage in paid traffic on various platforms will have more success than those that keep to a single option.
It’s clear that paid traffic is unquestionably important.
And in this article, we’ll examine the main reasons why you should use this marketing tactic and review the five best paid traffic sources in 2022.
Why Leverage Paid Traffic Sources to Increase Conversions
The main reasons in favour of paid traffic include every important aspect of online marketing.
This marketing method can maximise your reach and allow you to engage with your target audience across different platforms.
Paid traffic effectively removes any limitations you might encounter otherwise. Furthermore, paid traffic can be instrumental in defining who those people are when it comes to your target audience.
Another benefit of paid traffic is that the process of getting your ads running is swift.
You don’t have to waste time waiting for your ad campaign to launch. Instead, you can start marketing immediately with paid traffic.
Finally, it’s easy to track your campaign results with paid traffic.
Companies that offer paid traffic also have powerful analytic tools that can give you a detailed insight into how your campaign is doing. The same is true for your return on ad spending or ROAS. With paid traffic, you can keep track of every dollar you’ve spent on ads and understand how much value that dollar produced through marketing.
As you can see, paid traffic brings many advantages to every business that decides to use it.
And if you’re wondering what the best paid traffic sources are in 2022, those on our list likely won’t surprise you too much. The most valuable sources for paid traffic include, of course, Google, as well as the leading social media platforms.
The 5 Best Paid Traffic Sources in 2022
Before we get into the best paid traffic sources review, it would be useful to learn precisely how efficient paid traffic is.
Statistics show that there’s a considerable difference between visitors who reach a website through pay-per-click sources and those who do that organically. In particular, the PPC visitors are 50% more likely to make a purchase on the website than organic visitors.
Such information is already impressive enough. But when they’re combined with the impact of the industry giants behind paid traffic, they become entirely staggering.
Let’s look at the companies leading paid traffic today.
Or if you’re looking for something easy to digest, download the free infographic our team has put together!
Traffic Source #1. Google Ads (AdWords)
When it comes to marketing and paid traffic and ads, Google is unsurprisingly at the top of most lists. It’s powered by cutting-edge algorithms and has a strong worldwide presence. And this industry giant has been making massive strides in marketing for years.
Of course, Google is still going strong as ever. And that’s a trend that, as of now, seems impossible to end. Currently, the Google Display Network reaches about a staggering 2.5 billion users. Furthermore, it’s present on more than two million websites.
With such numbers, there’s no doubt that choosing Google as your paid traffic source would be a very good idea.
Traffic Source #2. YouTube
YouTube has been the world’s largest video sharing platform long before Google acquired it. Besides the endless hours of entertainment, people have developed a habit of using YouTube to search for information.
In fact, YouTube today acts as a search engine on its own, and not in a small way, either. As a search engine, YouTube is the second largest in the world, with around two billion users utilising the site every month.
Traffic Source #3. Facebook Ads
Facebook is the largest social media platform globally whose member count has long surpassed one billion. It’s also a giant outside of the social media space. If we consider all the websites in the world, Facebook is third in terms of monthly visits, right behind the colossal numbers that Google and YouTube boast.
In recent years, Facebook has also become a marketing powerhouse. Thousands of businesses are now using the platform’s enormous reach, leveraging Facebook Ads to grow their revenue.
Facebook’s marketing impact is still on the rise and continues to grow stronger.
Traffic Source #4. LinkedIn
The main strength of LinkedIn lies more in the people within its network than in sheer numbers, although the size of LinkedIn membership is nothing to scoff at.
The website has over 722 million users from all over the world. But more importantly, a quarter of those users are senior-level decision-makers in their organisations. And it includes executives who are otherwise very hard to reach.
The greatest benefit of paid traffic on LinkedIn is that you can gain access to those members. For many businesses, opportunities such as that are precious.
Traffic Source #5. Twitter
Twitter is another social media juggernaut with 192 million active users posting hundreds of millions of tweets every day. This platform is attractive to many users because the site can never run out of new content.
It’s now proving to be a powerful marketing platform as well.
Reportedly, 93% of Twitter users who follow a brand also tend to make purchases with that brand. Even more impressive is the fact that 69% of users have bought a product after seeing an ad for it on Twitter.
In terms of reach and marketing impact, the influence of this website on the market is unquestionable.
Use Paid Traffic Sources to Your Advantage
Paid traffic is an excellent way to drive a significant traffic volume and improve your conversion rates. Even better, the traffic you gain this way will be targeted and will pinpoint your ideal customers.
And if you opt to use paid traffic on multiple platforms, your reach will become positively massive, creating more revenue as a result.
We can help you set up an excellent paid traffic strategy. Simply schedule your free consult with GMS, and we can get started.
