Project Description

Growing membership base through lead form

CUB is a private business club that connects influential business leaders.

It was founded in the Sydney suburb of Potts Point, and has recently opened a club in Melbourne.

In support of the launch of a new Melbourne office and to continually expand the Sydney membership base, we have run Facebook Lead Form campaigns to generate leads that were interested in becoming a Club member.

We used Lookalike audiences: built from existing members, as well as CUB website Facebook engagement.

This provided a simplified and convenient way for new people to apply for membership, without having to leave the Facebook platform.

Together, we have helped CUB generate 11x their return on investment.